An ad ran during the SummerSlam pay-per-view event in August to announce the show. The advert confirmed Crown Jewel was set for October. The pay-per-view will follow the Extreme Rules event set for September 26th, 2021.
Events in Saudi Arabia have been huge for WWE. The company currently has a strategic relationship with The Kingdom for their 2030 vision for live events. They extended the deal in November 2019 to visit the Middle Eastern country to produce shows until 2027. The new deal also includes a second large-scale WWE event to be produced annually.
Former WWE personality Renee Pacquette spoke with Wrestling Inc. about whether she feels the events are a good thing:
How many Crown Jewel events has WWE produced?
WWE has produced two Crown Jewel pay-per-views as of this writing. Both events aired in Riyahd, Saudi Arabia. The first event aired November 2nd, 2018 and featured the WWE World Cup won by Shane McMahon. It was main evented by D-Generation-X (Triple H & Shawn Michaels against The Undertaker and Kane.
The second Crown Jewel event aired October 31st, 2019 and featured boxing champion Tyson Fury and MMA star Cain Velasquez. It also featured a match between Team Hogan and Team Flair. The main event saw ‘The Fiend’ Bray Wyatt in the Universal Championship from Seth Rollins in a Falls Count Anywhere match.
It has been speculated that the third installment of the Crown Jewel pay-per-view will feature a SummerSlam rematch. Bobby Lashley and Goldberg are expected to collide once again for the WWE Championship.
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