According to The Wall Street Journal, people familiar with the matter have said that Prime Day will be pushed to the fall and the company is allowing unlimited shipments for nonessential goods.
WSJ reported that their sources said that by allowing the nonessential goods shipments, it will allow the company to “process orders more quickly in its warehouses and create room for more inventory,” but there may still be slower delivery speeds due to increased demand caused by the coronavirus. The increased demand due to the virus has also influenced the company to move the event to September.
The recent WSJ report is not the first rumor about Prime Day being pushed back due to the COVID-19 pandemic. On April 3, Reuters reported that internal meeting notes from the company said that the sales day would be delayed until August at least.
